Data was once a fairly mundane term... but now it is the 'rock star' of the tech world, and argued by some to now be a more valuable industry than even oil. For businesses the appeal is clear, with objective insights that can lead to deeper customer relationships and an increased ROI.
Just how wide-reaching the impact of data is can be hard to quantify (ironic, right?), so here are some facts we find interesting:
People are already generating 2.5 quintillion bytes of data every day (IBM)
Nearly 90% of all data has been created in just the last two years (BaseLine)
By 2022, annual revenue from the global Big Data and Analytics market is expected to surpass $270 Billion (Statista)
By 2025, over 150 zettabytes (150 trillion gigabytes) will need analysis (Forbes)